Showing posts with label The Fame Monster. Show all posts
Showing posts with label The Fame Monster. Show all posts

Saturday, 7 April 2012

CONFIRMED! Lady Gaga’s Born This Way Ball Tour live in Manila on May 21!


Little Pinoy monsters, the rumors are true.

Ovation Productions has confirmed to Yahoo! Philippines OMG! that Lady Gaga is returning to Manila for her current Born This Way Ball Tour at the Mall of Asia Arena on May 21. 

In her brand new tour, the five-time Grammy winner will perform her latest album “Born This Way” as well as music from her first two: 2008’s “The Fame” and 2009’s “The Fame Monster.” 

The tour, produced globally by Live Nation, will begin on April 27 in Seoul and proceed to Hong Kong, Tokyo and Taipei before landing in Manila.  Prior to this announcement, Manila has not been listed in Lady Gaga’s official tour schedule.

She will also be the first act to perform at the new 20,000-capacity Mall of Asia Arena which opens on May 19. 

In a statement, “Mother Monster” herself said, "The Haus of Gaga and I have worked for months conceiving a spectacular stage. THE BORN THIS WAY BALL is an Electro-Metal Pop-Opera; the tale of the Beginning, the genesis of the Kingdom of Fame. How we were birthed and how we will die celebrating.”

“Mother Monster” is a persona Lady Gaga has adopted,  which references the fans she calls her “little monsters.”

“The new show is easily the most fun I've had on stage in ages, + YOU'RE not even there yet! IM GONNA DIE OF EXCITEMENT. Throw ice if i do,” Lady Gaga tweeted on March 12 to more than 20 million followers, the most for anyone on Twitter.

“Wait till you see the music come to life,” she told her fans, in an earlier tweet.

Cel and Renen De Guia of Ovation Productions said negotiations to get Manila into her tour itinerary began last year.

Ovation is the same outfit that brought Lady Gaga to Manila in 2009 for a sold-out show. It was, said the De Guias, the pop phenom’s very first stadium show as a headliner. Few will remember that Lady Gaga used to open for the Pussycat Dolls. 

Today, she has been named Forbes' Most Powerful Woman in the World 2011 and was included in Time's annual "The 2010 Time 100" list of the most influential people in the world. With over 2.2 billion combined views of all her videos online, Lady Gaga is one of the biggest living people on Facebook with over 47 million “likes.” She is also the only artist in the digital era to top the five million sales mark with her first two hits.

Tickets for the Manila leg of The Born This Way Ball tour go on sale in Manila on Monday, April 2, at 12 noon at all SM Tickets outlets. Ticket prices are:  P15,000  11,000  5,000  2,000. Call 470 2222 for ticket info. 

Thursday, 19 January 2012

4 Things Lady Gaga Can Teach Us About Social Media PR & Online Influence


Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years.  Love her, like her or hate her, you know who she is and you’ve probably heard more than one of her songs.
When searching for a way to improve your online PR strategy or increase your social reach, who better to learn from than one of the most influential celebrities in the world and on the web?
Social Media is Going Gaga
  • Lady Gaga Facebook Fan Page Followers – 46,608,220
  • @LadyGaga Twitter Followers – 18,198,577
  • Lady Gaga Google+ Followers – 20,852 (only 4 days after signing up)

#1 – “The Fame” is Only Half the Battle

Social influence involves much more than a popularity contest.  Actual influence is composed of the ability to influence opinions, outcomes, and actions. While other celebrities like Charlie Sheen are popular on sites such as Twitter, his social popularity didn’t help him get his job back on Two and Half Men or sell out his nationwide “comedy” tour.  You may notice in the photos above that Charlie Sheen’s profile still reads “unemployed winner”.  Looks like he could do with a little less popularity, and a lot more influence.

#2 – A “Poker Face” is Bad For Business

If you are responsible for online PR for your company, or are interested in promoting yourself on the web, it is essential that you are as transparent as possible.  While it may be tempting to stretch the truth in a crisis, honesty is key.  
Transparency and messaging are also important to give your audience a sense of who your brand is and what you stand for in ways that will inspire your community to engage and take action.  Understanding why people buy is essential when marketing a product or individual.  
People become fans and buyers when they can relate to or form a connection with the spokesperson or can apply meaning to what they stand for.

#3 – “Little Monsters” Receive Recognition

If there is one thing that cannot be debated about Lady Gaga it is her adoration for her fans.  Her music has influenced millions of people, but she is quick to thank her audience for influencing her life.  In fact a Tweet that I saw just the other day on her Twitter profile said:
“Can’t believe I have 18,000,000 TwitterMonsters, really rad, was just a few years ago I had barely any.”
Even a small comment like this shows her appreciation for the fans that helped her get to where she is today.  A good PR professional should always remember to give thanks where thanks is due.

#4 – Playing More Than Just A “Love Game”

A Press Release last year from gaming giant Zynga announced their partnership with Lady Gaga to promote her new album.  When fans visited a unique farm called GagaVille in the popular game FarmVille they were given exclusive access to new tracks and unreleased songs from her upcoming album.  This was a win win situation for both Zynga and Gaga.  The promotion increased Zynga’s gaming popularity, and sold gaming cards that included additional promotional activities such as winning a day on the set with Gaga.

What Would Gaga Do?

Let’s face it, not every client will experience the popularity and influence of Lady Gaga.  However, there are many practical applications that can be gleamed from what we’ve learned about the pop music mogul’s online and social media presence.  I urge you to take some time and ask yourself the following questions about your brand.  While we may not all be a target of the “Paparazzi”, there are steps we can take to improve our social influence and make more “Money Honey”.

Friday, 6 January 2012

Lady GaGa: 'Of course Beyoncé will be a great mum'


Lady GaGa has insisted that Beyoncé will be a great parent. 

The 'Marry the Night' singer, who collaborated with Beyoncé on 'Telephone' from her Fame Monster EP, praised the mother-to-be for her genuine friendliness despite being a major star

"Of course she is [going to be a good mum]," GaGa said during an interview with The Insider

"That's a tremendous understatement. She's the nicest female I've met in the industry. She's wonderful!" 

GaGa has confessed that she would like to have kids "someday" but will not think about starting a family in the near future as she is too focused on her career. 

Beyoncé was rumoured to have given birth last week in a New York hospital, but was later seen out with husband Jay-Z on New Year's Eve and was said to still be "enormously pregnant".

Monday, 19 December 2011

Lady Gaga voted AP Entertainer of the Year

After year of 'Born This Way,' Lady Gaga voted Associated Press Entertainer of the Year


NEW YORK (AP) -- You might say that Lady Gaga's year really began in an egg.
That's how she arrived at the Grammys in February, encased in a large, translucent pod carried by scantily clad dancers. When she "hatched" onstage, she effectively gave birth to "Born This Way," performing the eponymous lead single of her second studio album and anthem to self-acceptance. In 2011, the album would carry her around the world, where she rarely went unnoticed.
After a year of extravagant globe-trotting and relentless advocacy of tolerance, Lady Gaga has been voted Entertainer of the Year by members of The Associated Press.
There were 135 ballots submitted by U.S. news organizations that make up the AP's membership. Editors and broadcasters were asked to cast their ballots for who had the most influence on entertainment and culture in 2011.
"I am humbled and honored to be named 'Entertainer of The Year' by The Associated Press," Lady Gaga said in a statement Monday signed "Mother Monster."
"My deepest gratitude to the broadcasters and journalists who've supported me over the years, and in turn, are now supporting the loves of my life: my fans. Thank you for believing in 'Born This Way.' May you continue to brave the dreams of Showbiz."
Lady Gaga narrowly edged out the late Apple founder Steve Jobs by three votes. Many others received numerous votes, including Taylor Swift, Charlie Sheen, Adele and the cast of "Harry Potter." Previous winners of the AP Entertainer of the Year include Betty White, Swift, Tina Fey and Stephen Colbert.
But it was Lady Gaga whose eminence in 2011 stood out most to voters. While accepting the best pop vocal album Grammy for her previous disc, "The Fame Monster," earlier this year, she said stardom was an adjustment for her.
"When I wrote 'Born This Way,' I imagined (Whitney Houston) was singing it because I wasn't secure enough in myself to imagine I was a superstar," she said.
When the album was released in May, 1.1 million copies sold in the first week, partly aided by a dramatic discount from Amazon, which sold it for 99 cents. But it was an industry-shattering moment because an extraordinary 60 percent of sales in the first week were digital downloads. Altogether, it outsold the next 42 albums on the Billboard chart combined. As of October, worldwide sales had surpassed 8 million copies.
"One of my greatest artworks is the art of fame," the 25-year-old told "60 Minutes" earlier this year. "I'm a master of the art of fame."
Lady Gaga, whose real name is Stefani Germanotta, is prepping for a "Born This Way" tour. Her "Monster Ball Tour" was still going strong earlier this year, which went a long way toward making her, according to Forbes, the highest grossing female musician in 2011. The magazine, which compiled pretax income earned from May 2010 to May 2011, said Lady Gaga earned $90 million.
Paul Pronovost, editor of the Cape Cod Times, called Lady Gaga's "A Very Gaga Thanksgiving" — a bizarre ABC holiday special hosted by the singer — "a brilliant reach to mainstream America."
"Transcendent performers like Lady Gaga come around as often as Halley's Comet," says Pronovost. "She has that rare gift of sophisticated self-promotion, so outlandish at times you just can't look away" and the talent to back it up. "This is Madonna 4.0."
The concerts spawned an HBO special, which was nominated for five Emmys Awards and won one. Lady Gaga was a regular presence at award shows throughout the year. She won three Grammys in February, including best female pop vocal performance. She won two MTV Video Music Awards. She was recently nominated for three Grammys for next year's awards, including best album. This summer, her infamous meat dress — made of layers of Argentinian beef — was put on display at the Rock and Roll Hall of Fame.
She visited the White House and appeared as the musical guest on "Saturday Night Live." She performed at former President Bill Clinton's 65th-birthday bash with an ode to Marilyn Monroe. She remained the person most followed on Twitter, with more than 17 million Little Monsters — or more people who live in Greece and Ireland combined. And for the mark of true fame, she was parodied by Weird Al Yankovic, who turned "Born This Way" into "Perform This Way."
She collaborated with a number of music legends, including Elton John ("Hello, Hello" for "Gnomeo & Juliet"), Tony Bennett ("The Lady Is a Tramp") and Cher ("The Greatest Thing"). She continually released ambitious videos, most recently the 13-minute epic "Marry the Night." It had 5 million views in less than 48 hours.
"She gets people talking," says Greg Retsinas, digital director of the Press Democrat of Santa Rosa, Calif. "She's a polarizing figure not just in music and fashion but in pop culture and society. In a recent week, I heard her referenced personally by my 9-year-old daughter, a prominent local CFO and an airline pilot, all glowingly."
With the help of the MacArthur Foundation and Harvard University, Lady Gaga also founded the Born This Way Foundation, a nonprofit focusing on youth empowerment and "issues like self-confidence, well-being, anti-bullying, mentoring and career development." She has spoken frequently about such issues. At EuroPride, a gay pride concert in Rome in June, she said, "We beckon for compassion, understanding and above all we want full equality now."
"I am a child of diversity," she said. "I am one with my generation."
Lady Gaga will be ringing in the New Year with typical showmanship. She'll be the featured guest on Dick Clark's annual "New Year's Rockin' Eve" special from New York City's Times Square. Meanwhile, Christmas shoppers can walk through the holiday display she designed at Barney's in New York: 5,500 square feet of bright colors, crazy shapes and a gigantic cartoon statue of the superstar herself.
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Online:
http://www.ladygaga.com


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