Lady Gaga Fumes Over Cruel Twitter Taunts

Lady GaGa has unleashed a scathing attack on a group of Twitter.com users for mocking a bullied gay fan who took his life last year.

The phrase #GagasCareerDiedWithJamey became one of the most popular Twitter topics on Thursday as users made reference to tragic teen Jamey Rodemeyer, who allegedly took his life after years of bullying over his sexuality.

The Bad Romance hitmaker was outraged by the craze and took to her own Twitter page to defend Rodemeyer.

She writes, "Tweets about a 14 yr olds suicide in order to take a jab at me? Consider your integrity making fun at a dead child's pain.

"Direct your insults (at) Lady Gaga, I can take it. Don't bring in those who are not alive anymore to defend themselves. Be braver than that."

The singer launched a campaign to make bullying illegal after learning that New York native Rodemeyer had committed suicide to escape his tormentors last September.

Brand This Way: 3 Road-Tested Marketing Moves Ripped From Lady Gaga

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.

On July 12, 2011, Lady Gaga’s private jet touched down on Australian soil. She was in town to promote her new album. The only formal gig planned for her was a mini-concert at the Sydney Town Hall. The venue was renamed Monster Hall in honor of her fans, who she regularly refers to as "Little Monsters." Within hours of her arrival, she put out her first tweet: "Thinking of going out in Sydney tonight. How I wish we had a show. NEVERMIND, don't listen to me. Maybe I’ll just go for a walk in the pARQ." So, had Lady Gaga traveled 20 hours for just the one concert?  

As the hours ticked by, her many Sydney fans pondered the deeper meaning of her cryptic tweet. By late afternoon, they’d cracked it. Nevermind and Arq are the names of two popular Sydney nightspots. The fans began gathering at these venues from early evening. And then, around 11 p.m., she entered the club Nevermind stage and did a one-hour show, followed by a show at the club Arq. The crowds were ecstatic. Once again the fans had found their Lady Gaga--or was Lady Gaga finding her Sydney audience?

Lady Gaga has a thoroughly sophisticated understanding of direct consumer communication. She came from seemingly nowhere in 2008. (Well, okay, from the nowhere of New York City.) In four short years, she’s become a global phenomenon. Not many others can claim 47 million Facebook fans and more than 18 million Twitter followers. Her vast reach should inspire even the most skeptical of marketers out there.

There is much the corporate world can learn from this 25-year-old diva whose talent for building a brand might even surpass her formidable performing chops. Here are three things businesses should borrow from the woman christened Stefani Joanne Angelina Germanotta:

1. Connect--and stay connected--to creativity.

Have you ever wondered where the idea for Lady Gaga’s meat dress came from? The dress, made out of fresh beef, surprised people across the world. It later went on to be preserved by taxidermists, and is now on display at the Women Who Rock exhibit at the Rock and Roll Hall of Fame in Cleveland. Another question to ponder is how Gaga's scant 1,234 tweets generated millions and millions of fans. The tweets did not in fact come from Lady Gaga herself, but from Haus of Gaga, her behind-the-scenes creative team. This is not a clever exercise in renaming. The Haus of Gaga is made up of individuals who inspire her, pick up on trends, travel with her, and help create her outfits and shows. What they all have in common is that they each have direct access to the performer. The distance from idea to action is merely one conversation away.

Lady Gaga has been quoted as saying that taking away her creative team would be her downfall. It is interesting to note that the downfall of many brands has been exactly that. Steve Jobs made good design synonymous with every Apple product. It was one of his priorities. As such, it is a well-known fact that Jonathan Ive, the head of design at Apple, reported directly to Steve Jobs. Every creative idea went straight to the top. Sadly, few companies realize how important creativity is for the survival of their brand.

2. Create a direct pipeline to your customer’s soul.

Lady Gaga’s ability to get so very close to her audience and understand their needs, as well as cater to their hopes and musical tastes, is far from a coincidence. One of the secrets of her success can be found in a nondescript van that follows the concert tour, going wherever her team goes. 

Most top performers produce their music at recording sessions in discretely luxurious studios. Lady Gaga does things differently. She takes along a mobile recording studio wherever she goes. A recording team, on call 24 hours a day, staffs this mobile studio. As a result, most of the songs she produces are recorded within hours of leaving the stage. She does this to capture the zeitgeist of the moment, tapping into the very DNA of her audience. She steps off the stage fresh with the knowledge of what her audience most passionately responded to. Then, with the applause still ringing in her ears, she steps into the mobile studio and responds to their feedback.

Which should resonate with today’s corporate world. I cannot count the number of times I’ve advised companies to move their research and development centers closer to their customers. Take, for example, a major coffee manufacturer I’ve worked with for years. They were puzzled as to why their newest coffee brand was performing poorly. When I visited their testing facility to sample the product, I was met by a team dressed in white, in a room painted white, and was served the coffee in a white mug. They were anxiously waiting for my opinion.

Sipping on that coffee in such an austere environment was a long way away from far the convivial atmosphere of drinking coffee at home. “So, what do you think?” they asked. My answer was considered as I explained that, despite the product testing well in the lab, it was necessary to take it into the home of the consumer. In that way, I’m sure they would see that the experience would be completely different. This was the broken link. So, we moved the innovation and testing process out of the laboratory and into private homes. They’re now testing coffee in consumers’ kitchens, living rooms, and front porches. Their accuracy of predicting a new coffee product’s success has increased by 60%.

3. Be vulnerable.

In contrast to almost every other accomplished performer out there, a major ingredient in Lady Gaga’s success has been her ability to show an authentic vulnerability. She often shares stories about her own life with her fans, or "Little Monsters," as she calls them, and never shies away from revealing her insecurities and listing her many mistakes. The Little Monsters love it. Not only does she manage to mirror her fans’ personal problems, but she also manages to unite them in a tight-knit tribe.

Many years ago, PepsiCo established an innovation lab online. It asked Pepsi fans to sign up, develop new flavors and concepts, and share these with PepsiCo. In order to understand the idea, I was quick to sign up, and share my ideas. I got an instant response: "Thank you for your ideas. We will get back to you." Six years later, I’m still waiting.

Some companies do, in fact, understand this. They engage their fans in innovation, treat them as stars of the show and, most importantly, get back to them frequently. Take Lego, the Danish construction toy loved by kids for decades. Now, those kids can build the creature or vehicle or weapon of their dreams, photograph it, and upload it on the Lego website, where it will be voted and commented on by other young aficionados.

The consumers love it. They feel so much a part of a brand that they are called upon to advise as well as share in the weaknesses and vulnerabilities. It makes everything more human. And that is perhaps the essence behind Lady Gaga’s popularity. She is human. This is a strength that I’d venture to say every great brand once had, but has lost sight of over time. If yours is a company that’s become disconnected from your humanity, perhaps it’s time to channel your inner Gaga.

Martin Lindstrom is a 2009 recipient of TIME Magazine's "World's 100 Most Influential People" and author of Buyology: Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best–seller. His latest book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, was published in September. A frequent advisor to heads of numerous Fortune 100 companies, Lindstrom has also authored 5 best-sellers translated into 30 languages. More at martinlindstrom.com.

Ask Billboard: What Should Lady Gaga's Next Single Be?

Ask Billboard is updated every week. As always, submit your questions about Billboard charts, sales and airplay, as well as general music musings, to askbb@billboard.com. Please include your first and last name, as well as your city, state and country, if outside the U.S. 


WHAT SHOULD LADY GAGA'S NEXT SINGLE BE? 

Hi Gary, 

I have a question related to Lady Gaga and the mid-chart success on the Billboard Hot 100 of "Marry the Night," which reached No. 29. 

In "Ask Billboard" last week, you wrote: "'Marry' is, ultimately, more of a club groove than a top 40 natural." I want to know what you think are more "top 40 natural"s from Gaga's "Born This Way" album and what you think her next single should be (if you think there should be a next single). 

Thanks, 

Kevin Ramos 
New York, New York 


Hi Kevin, 

If I worked at Interscope Records and had the almighty power to pick singles, I'd choose "Hair" as the sixth and final single from "Born This Way." 

The song already peaked at No. 12 in its only week on the Hot 100 last June as a preview digital track from the album but has not made its way to the radio-listening masses. Co-written by Gaga and RedOne, the song, which has sold 174,000 downloads, according to Nielsen SoundScan, and whose audio video on the official LadyGagaVEVO channel stands at 11 million views, just sounds like a smash, doesn't it? The pair also co-wrote the set's second single, "Judas." 

If "Hair" remains an album cut, it'll join that bittersweet group of great songs that were never released as radio singles. Gaga has already has two others, by my humble count: 

"Boys Boys Boys," also a Gaga/RedOne co-write 

and, "Eh, Eh (Nothing Else I Can Say)," another song from "The Fame" that showcases more of her bubblegum pop side 

The artist to whom Gaga seemingly receives the most comparisons also boasts a catalog of album tracks that might've been big radio hits had they been released as singles. Here's one fan's list of five songs that may have been big singles for Madonna had they gotten the chance: 

"Dear Jessie" (1989), a European-only single that might've been too left-of-center for U.S. radio. Still, it has a great hook and is similar in sound to fellow "Like a Prayer" cut "Cherish," which hit No. 2 on the Hot 100. 

"Love Tried to Welcome Me" (1994), which, had it followed "Take a Bow," might've won over radio more easily than the rather experimental "Bedtime Story" and "Human Nature" 

"Time Stood Still" (2000), from the movie in which she starred, "The Next Best Thing," the song built upon the melodic almost-new age vibe in places of her 1998 album, "Ray of Light" 

"Amazing" (2000), from "Music," a sonic sequel to 1999's '60s-retro "Beautiful Stranger" 

"Devil Wouldn't Recognize You" (2008), a song from "Hard Candy" that she co-wrote with Justin Timberlake, whose obvious influence might've made it fit in better at radio than second single "Give It 2 Me." Then again, since lead track "4 Minutes" featured Timberlake on vocals, releasing "Devil" could've been inferred as Madonna piggybacking too heavily on the starpower of a younger-generation act. 


"Ask Billboard" asks you: What's on your list of songs that absolutely, positively should've been radio singles over the years? From theBeatles ("Across the Universe," "Blackbird," "Getting Better," "Here Comes the Sun," "While My Guitar Gently Weeps") to Bruno Mars (what a shame that "Marry You" was never a single), what songs do you think could've garnered years of radio airplay but instead remain hidden album gems. 

Share your choices at askbb@billboard.com and we'll pick up the discussion in the next "Ask Billboard." 

Lady Gaga Is ‘Interrupted’ In ‘Marry The Night’ Preview

After wrapping up a performance abroad on Thursday (November 17), Lady Gaga gave fans what she’d promised.

In a tweet posted Thursday afternoon, she wrote, “MARRY THE NIGHT: THE PRELUDE PATHÉTIQUE,” with a link to a teaser for the full-length clip for her latest Born This Way track.

Directed by Gaga herself and clocking in at nearly two minutes, the preview pays homage to high school feminist literature like “The Bell Jar” and “Girl, Interrupted.” As the image of a brunette Gaga fades in, a very “Prozac Nation”-esque voiceover kicks in: “When I look back on my life, it’s not that I don’t want to see things exactly as they happened, it’s just that I prefer to remember them in an artistic way.

“And, truthfully, the lie of it all is much more honest because I invented it,” Gaga continues, as a close-up of her face fills the screen. “Clinical psychology tells us arguably that trauma is the ultimate killer. Memories are not recycled like atoms and particles in quantum physics — they can be lost forever. It’s sort of like my past is an unfinished painting, and as the artist of that painting, I must fill in all the ugly holes and make it beautiful again.”

The camera pans out a bit more to reveal that Gaga is on a gurney, being pushed down the hallway by two nurses (an image teased in a still last week). “It’s not that I’ve been dishonest, it’s just that I loathe reality,” she confesses as the nurses push her down a hallway.

Still giving her monologue, Gaga adds, “For example, those nurses, they’re wearing next season Calvin Klein and so am I. And the shoes? Custom Giuseppe Zanotti. I tipped their gauze hats to the side like Parisian berets because I think it’s romantic and I also believe that mint will be very big in fashion next spring.” As the nurses open a door, the pop star says, “Check out the nurse on the right. She’s got a great ass. Bam.”

In the next frame, several other patients are revealed. “The truth is, back then at the clinic they only wore those funny hats to keep the blood out of their hair,” Lady Gaga says. “And that girl on the left, she ordered gummy bears and a knife a couple hours ago. They only gave her the gummy bears; I wish they’d only given me the gummy bears.”

The tease closes with those two nurses pushing Gaga and leaving fans to wonder what’s next for their Mother Monster. While the release date for the video is still unknown, the singer did have this information for her fans: “The full prelude is 7 min 33 seconds & 15 frames.”

Last month, Gaga was spotted shooting the video in various locations throughout New York City. The song itself is a tribute to her hometown.

Share your thoughts on Gaga’s latest teaser in the comments!

Lady Gaga: I still buy designer fakes

Lady Gaga has confessed she's partial to buying the occasional designer fake on holiday.

The Bad Romance singer may be able to afford the priciest of clobber, but couldn't resist stocking up on fakes on a recent trip to Japan.

Gaga is quoted in the Daily Mirror as revealing: "In Tokyo, they have all these stores that have fake Chanel and Versace. And I'm an Italian from New York, so I still buy it.

"This jacket is fake."

The singer, 25, recently announced she's planning to release a new album this year.

Gaga - who racked up a host of awards for her first two solo albums, The Fame and Born This Way - said she was "looking forward" to unveiling her latest offering.

Lady Gaga Yankees fan now riffing on LMFAO

The name "Michael LaPayower" may not ring a bell, but his past Internet reputation might. Back in 2010, the big New York Yankees fan won his 15 minutes of Internet fame, being mocked on sites like Deadspin for his pinstriped-parody of a Lady Gaga song.

Now the man with the @bigyankeesfan Twitter handle is back and trying to get in on the next go-round of the MLB Fan Cave with a baseball-themed version of LMFAO's "Sexy and I Know It." If nothing else, the man does own a wide spectrum of MLB gear.

This year's Fan Cave will feature multiple residents in a "Survivor" or "Big Brother"-type elimination format and they just announced that 17 All-Stars have confirmed they'll drop by in 2012. If you think you can best LaPayower — or BLS pal Lindsay Guentzel, for that matter —  you've got until Jan. 31 to film your own plea for a spot in the Fan Cave.

Lady Gaga ‘wants two homes with lover’

Lady Gaga and her boyfriend are planning to buy two homes together.

The star has been dating Taylor Kinney since July of last year, but only recently stepped out in public with him.

Although they have only just entered the limelight as a couple they are rumoured to be ready to buy property together.

There has been speculation Gaga was purchasing a £1.1 million property in Pennsylvania for them to live in, but their plans are apparently bigger than that.

“They've been looking for two places – one near his parents in Pennsylvania and one in the Big Apple,” a source told British newspaper The Sun.

It’s unknown how big they want their New York accommodation to be. Gaga hails from the city and has regularly spoken of her love for it. She still spends a lot of time at her mother and father’s home there.

Gaga and Taylor have worked hard to keep their relationship low key after meeting on the set of the promo for her track Yoü and I. Rather than staying in lavish hotels, the 24-year-old singer has often opted to stay in the beach shack Taylor shares with three friends.

© Cover Media

Lady Gaga Set For A Slow Year According To Psychic

Lady Gaga is set for a slow year according to a New York based psychic, Jesse Bravo.

Bravo gazed into his crystal ball and told MTV, "Lady Gaga for 2012, it's going to be sort of a slower year for her because she has her tour, which means she's not putting out a lot of new material."

This is despite Gaga recently hinting at new material for later this year. 

The mystic does have high hopes for her tour though adding, "But she's also building up this new momentum for running her base for this tour. This tour is going to be really good for her."

Bravo also believes we're set for more outrageous outfits from the fashion icon, claiming he's had visions of two potential items. 

"I don't know which one is going to come first. But I will believe the one that I saw is this outfit, and I can't really describe it, but it's going to have lights embedded in it," he said.

He added, "So it's going to be pretty bizarre. And then I saw another outfit and it's like a body outfit, one that you spray-paint on, and I don't know if it's a stars-and-stripes theme, but I saw that there were stars and stripes in the right areas."

He also predicted children in the 'Poker Face' singer's future saying, "And I know that work is on her mind, but I know that [her spirit guide] Liberace is telling me about a child. And I know that in the back of her mind, she wants one. I think with her, it's about scheduling ... and I would say we're looking somewhere at 2014-2015. That's going to be her time."

Lady GaGa: 'Of course Beyoncé will be a great mum'

Lady GaGa has insisted that Beyoncé will be a great parent. 

The 'Marry the Night' singer, who collaborated with Beyoncé on 'Telephone' from her Fame Monster EP, praised the mother-to-be for her genuine friendliness despite being a major star

"Of course she is [going to be a good mum]," GaGa said during an interview with The Insider. 

"That's a tremendous understatement. She's the nicest female I've met in the industry. She's wonderful!" 

GaGa has confessed that she would like to have kids "someday" but will not think about starting a family in the near future as she is too focused on her career. 

Beyoncé was rumoured to have given birth last week in a New York hospital, but was later seen out with husband Jay-Z on New Year's Eve and was said to still be "enormously pregnant".

Lady Gaga voted AP Entertainer of the Year

After year of 'Born This Way,' Lady Gaga voted Associated Press Entertainer of the Year

NEW YORK (AP) -- You might say that Lady Gaga's year really began in an egg.

That's how she arrived at the Grammys in February, encased in a large, translucent pod carried by scantily clad dancers. When she "hatched" onstage, she effectively gave birth to "Born This Way," performing the eponymous lead single of her second studio album and anthem to self-acceptance. In 2011, the album would carry her around the world, where she rarely went unnoticed.

After a year of extravagant globe-trotting and relentless advocacy of tolerance, Lady Gaga has been voted Entertainer of the Year by members of The Associated Press.

There were 135 ballots submitted by U.S. news organizations that make up the AP's membership. Editors and broadcasters were asked to cast their ballots for who had the most influence on entertainment and culture in 2011.

"I am humbled and honored to be named 'Entertainer of The Year' by The Associated Press," Lady Gaga said in a statement Monday signed "Mother Monster."

"My deepest gratitude to the broadcasters and journalists who've supported me over the years, and in turn, are now supporting the loves of my life: my fans. Thank you for believing in 'Born This Way.' May you continue to brave the dreams of Showbiz."

Lady Gaga narrowly edged out the late Apple founder Steve Jobs by three votes. Many others received numerous votes, including Taylor Swift, Charlie Sheen, Adele and the cast of "Harry Potter." Previous winners of the AP Entertainer of the Year include Betty White, Swift, Tina Fey and Stephen Colbert.

But it was Lady Gaga whose eminence in 2011 stood out most to voters. While accepting the best pop vocal album Grammy for her previous disc, "The Fame Monster," earlier this year, she said stardom was an adjustment for her.

"When I wrote 'Born This Way,' I imagined (Whitney Houston) was singing it because I wasn't secure enough in myself to imagine I was a superstar," she said.

When the album was released in May, 1.1 million copies sold in the first week, partly aided by a dramatic discount from Amazon, which sold it for 99 cents. But it was an industry-shattering moment because an extraordinary 60 percent of sales in the first week were digital downloads. Altogether, it outsold the next 42 albums on the Billboard chart combined. As of October, worldwide sales had surpassed 8 million copies.

"One of my greatest artworks is the art of fame," the 25-year-old told "60 Minutes" earlier this year. "I'm a master of the art of fame."

Lady Gaga, whose real name is Stefani Germanotta, is prepping for a "Born This Way" tour. Her "Monster Ball Tour" was still going strong earlier this year, which went a long way toward making her, according to Forbes, the highest grossing female musician in 2011. The magazine, which compiled pretax income earned from May 2010 to May 2011, said Lady Gaga earned $90 million.

Paul Pronovost, editor of the Cape Cod Times, called Lady Gaga's "A Very Gaga Thanksgiving" — a bizarre ABC holiday special hosted by the singer — "a brilliant reach to mainstream America."

"Transcendent performers like Lady Gaga come around as often as Halley's Comet," says Pronovost. "She has that rare gift of sophisticated self-promotion, so outlandish at times you just can't look away" and the talent to back it up. "This is Madonna 4.0."

The concerts spawned an HBO special, which was nominated for five Emmys Awards and won one. Lady Gaga was a regular presence at award shows throughout the year. She won three Grammys in February, including best female pop vocal performance. She won two MTV Video Music Awards. She was recently nominated for three Grammys for next year's awards, including best album. This summer, her infamous meat dress — made of layers of Argentinian beef — was put on display at the Rock and Roll Hall of Fame.

She visited the White House and appeared as the musical guest on "Saturday Night Live." She performed at former President Bill Clinton's 65th-birthday bash with an ode to Marilyn Monroe. She remained the person most followed on Twitter, with more than 17 million Little Monsters — or more people who live in Greece and Ireland combined. And for the mark of true fame, she was parodied by Weird Al Yankovic, who turned "Born This Way" into "Perform This Way."

She collaborated with a number of music legends, including Elton John ("Hello, Hello" for "Gnomeo & Juliet"), Tony Bennett ("The Lady Is a Tramp") and Cher ("The Greatest Thing"). She continually released ambitious videos, most recently the 13-minute epic "Marry the Night." It had 5 million views in less than 48 hours.

"She gets people talking," says Greg Retsinas, digital director of the Press Democrat of Santa Rosa, Calif. "She's a polarizing figure not just in music and fashion but in pop culture and society. In a recent week, I heard her referenced personally by my 9-year-old daughter, a prominent local CFO and an airline pilot, all glowingly."

With the help of the MacArthur Foundation and Harvard University, Lady Gaga also founded the Born This Way Foundation, a nonprofit focusing on youth empowerment and "issues like self-confidence, well-being, anti-bullying, mentoring and career development." She has spoken frequently about such issues. At EuroPride, a gay pride concert in Rome in June, she said, "We beckon for compassion, understanding and above all we want full equality now."

"I am a child of diversity," she said. "I am one with my generation."

Lady Gaga will be ringing in the New Year with typical showmanship. She'll be the featured guest on Dick Clark's annual "New Year's Rockin' Eve" special from New York City's Times Square. Meanwhile, Christmas shoppers can walk through the holiday display she designed at Barney's in New York: 5,500 square feet of bright colors, crazy shapes and a gigantic cartoon statue of the superstar herself.

___

Online:

http://www.ladygaga.com

Lady Gaga Bares All for Charity

How does an average girl from New York transform herself into a cultural icon that endures for decades, and even, centuries? It was simple for Lisa del Giocondo (better known as Mona Lisa). Just pose for the right artist.

Perhaps this is what Lady Gaga had in mind when she disrobed for crooning legend turned artist, Tony Bennett. The product of that encounter, a seductive sketch, now up for auction on eBay Celebrity , depicts a fully nude Gaga, partially concealed behind strategically placed shadows and arms.

The drawing is not as popular as you might think, attracting only $6,766 in bids as of mid afternoon Tuesday, not yet meeting the seller's reserve.

Gaga's foray into the world of serious art, is but the latest in a succession of - seemingly calculated - events aligning her with pop culture royalty. Consider some of her recent antics.

Happy Birthday Mr. President. Gaga has donned Monroe's tradmark, short blond curls, blood red lipstick and 60s inspired, oh so formal, fitted dresses many times. But she left no doubt as to her intent at October's Decade of Difference concert when she invoked Marilyn's sexy Happy Birthday wish to President Kennedy, with her own breathy rendition. President Clinton was celebrating his 65^th birthday.

"I'm having my first Marilyn moment," she demurred, "I always wanted to have one."

I'm Dreaming of a Gaga Christmas. The fastest way to insert yourself into the collective psyche of this country is to become a part of our holiday traditions. Gaga's unique take on the Irving Berlin classic "White Christmas," at Z100's Jingle Ball in New York was certainly memorable. Bing Crosby may have rolled over in his grave, but those who know what to expect from Gaga were not disappointed.

Fight for a Cause. Proceeds from the sale of the Gaga/Bennett sketch will benefit Gaga's Born this Way foundation, and Bennett's pet charity, Exploring the Arts. If you really want to make your mark on society, you have to take a major stand on issues of the day.

Bob Geldof had world hunger. Lady Gaga has taken up the banner against bullying. Earlier this month, she visited the White House to discuss the issue with members of the Office of Public Engagement. No word on what she may have suggested they do about the problem, which effects an estimated 13 million students, but her celebrity certainly helped to draw attention to the issue.

Lady Gaga´s Top Holiday Picks From GAGA´S WORKSHOP at Barneys New York

In true Lady Gaga fashion, GAGA´S WORKSHOP is not a traditional holiday destination, but rather a unique celebration of the universality of gift giving and charity. With so many gifts to choose from in the Workshop, Lady Gaga has shared her personal favorites which are sure to include something for every Little Monster on your list.

(Photo: http://photos.prnewswire.com/prnh/20111208/NY19659 )

(Logo: http://photos.prnewswire.com/prnh/20111109/NY02997LOGO )

Best of all, 25% of sales from all items featured in GAGA´S WORKSHOP will be donated to the Born This Way Foundation, recently founded and announced by Lady Gaga and her mother. The Born This Way Foundation focuses on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilize digital mobilization as one of the means to create positive change.

Lady Gaga´s Top Holiday Picks from GAGA´S WORKSHOP:

1) Magnetic Gaga Dress-Up Set, $65

2) Lady Gaga "Telephone" Face Cookie by Eleni´s,  $15
3) Composition Books,  (Available in Orange,  Green and Yellow),  $20
4) Ronald Dahl Special Edition Book,  (Available in Matilda,  Charlie and the
Chocolate Factory,  James and the Giant Peach),  $75
5) Hair Bows,  (Available in Headband and Barrette in assorted colors),  $85
6) "Diamond" Tea Cup,  $65
7) Gaga Press-On Nails,  $45
8) Little Monster Set,  (Set of Four Plush Little Monsters),  $58
9) Gaga Motorcycle Ornament $25
10) Gaga Workshop T-Shirt,  Women´s Tee,  $48 (Also available for Children & Men
$38-58)
11) Gaga Tote,  $38

In addition to being sold in GAGA´S WORKSHOP at the Madison Avenue flagship store, a selection of GAGA´S WORKSHOP products will also be available at Barneys New York locations nationwide and online at Barneys.com.

About GAGA´S WORKSHOP

A multi-faceted celebration, GAGA´S WORKSHOP includes: a fantastically transformed retail environment, holiday windows, a dedicated Gaga interactive website, and limited-edition, exclusive products created in collaboration with Lady Gaga under the creative direction of Nicola Formichetti with artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf), in collaboration with Barneys´ creative director Dennis Freedman.

From elaborate art installations, vivid colors and bold patterns designed by avaf, to exclusive one of-a-kind products created specially for the Workshop by Barneys New York, GAGA´S WORKSHOP will be a holiday treat for shoppers of all ages.

About Barneys New York

BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. Founded as a men´s retailer in 1923 in downtown Manhattan it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovativedesign talent. Barneys is famous for selling the most intriguing edit from the world´s top designers including women´s and men´s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys´ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys´ innovative CO-OP, a mecca for young and emerging designers, was launched in 1985 and has since expanded into a freestanding store concept. Barneys operates more than a dozen CO-OP stores in eight states across the U.S. For more information about Barneys New York please visit http://www.Barneys.com.