Lady Gaga's social platform appears to combine elements of Google+, Twitter, Pinterest, and other social elements, according to a report.
TechCrunch received an early look at LittleMonsters.com, the invitation-only fan site that Gaga and several other prominent Silicon Valley backers have financed.
As the screenshot (right) indicates, much of the sum total of LittleMonsters.com appears to be photos of the singer or her concerts, which users can "heart" (or "like") and comment upon. Hearting a photo gives it prominence on the page. Users can also take a photo and edit or "remix" it, then publish it on the page to share with the community.
Users can share messages and stay abreast of events, presumably Gaga concerts and local meetups. And, of course, there's the profile page, with the ability to add your own "haus" and fans, with your own tags, as well.
LittleMonsters is powered by Backplane, with Troy Carter, one of Gaga's managers, as one of its co-founders. TechCrunch's Jason Kinkaid describes the other features of Backplane like so:
"There are plenty of more advanced features, too — the platform aims to become a calendar for your various interest groups, and supports integration with both Google Calendar and Gmail. And as more communities spring up on the Backplane platform, they'll become more intertwined, with users able to bounce between each portal."
Backplane's site describes the company in this way: "Backplane empowers social community. We are a canvas for self-expression. We unite people around interests, affinities and movements. We are just getting started."
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